In August 1928 the steamer Lake Ormoc, pulling the barge Lake LaFarge, left Dearborn. Four months later, it unloaded its first cargo on a murky, malarial shore of the Tapajos. Motorboats, a steam shovel, a pile driver, tractors, stump pullers, a locomotive, ice-making machines and crates of food were hauled from the barge and ship, along with prefabricated buildings, the components of a powerhouse taken from the Highland Park plant and a disassembled sawmill. With the equipment, Ford’s new firm, the Companhia Industrial do Brasil, was born. And a hilly riverside spot known until then as Boa Vista—Portuguese for “good view”—was christened Fordlandia.